GoDaddy Airo: Marketing Planner

I led the end-to-end redesign of GoDaddy’s social posting experience, transforming it from a basic scheduler into an intelligent, AI-powered marketing command center. Over six weeks, I collaborated with 24 stakeholders to create a data-driven, customer-first solution that improved discoverability, usability, and strategic guidance for small business owners. Post-launch, the redesign delivered a 44% increase in published posts, a $1.6M monthly revenue lift, and became a foundational project for GoDaddy’s company-wide AI strategy—demonstrating my ability to solve complex, high-impact problems at scale.

Here is a shorter version of the project for your reference: